In their early days, companies such as Groupon and Living Social maximized the concept of buying power. They would rally a number of individuals who need or want certain items, and use their collective buying power to get the items at lower prices than any one person could buy on the open retail market. This is one of many examples of how buying power can save people and businesses money.
When it comes to endpoint security, MspPortal Partners uses its buying power for solutions from Barracuda, Bitdefender and other providers to help resellers and distributors with ways they can offer competitive rates and grow their businesses. Like a consumer going direct to a retailer, resellers can go direct to providers for encrypted mail solutions, remote management software, email security and malware protection, but they are likely to pay retail rates. They simply don’t have the experience, relationships or the volume to justify the solution providers lowering their rates. Entry-point pricing is much closer to retail pricing, making it difficult for resellers and distributors to add enough margin to quickly build a profitable business.
MspPortal Partners leverages years of security industry experience to purchase endpoint security seats at a much lower rate than individual resellers can negotiate. In fact, MspPortalPartners works with 400 MSPs and 3927 resellers customers across the country and Canada, and collectively, the group manages over 200,000 endpoints. The ability to buy seats in larger quantities results in savings that are passed on to MspPortalPartners customers. This savings is in addition to better customer service, tech support and training that can be relied on 24x7x365.
So, when we talk about buying power, we lean on the relationships MspPortalPartners has built over the last several years with providers to negotiate pricing that benefits our network. And while the buying-power pricing often attracts resellers and distributors to MspPortalPartners, it is our technical knowledge and service that keeps them as a partner.
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